---
title: All the news about the number one printing, design and marketing in Newbury Berkshire
description: ​The average human attention span is… not long. We’d check how long, but our attention span isn’t long enough to look. ​ We all know by now that trying to hold a virtual audience’s...
---

[THE NEWS](https://news.appleprint.co.uk/blog)

# [All the news about the number one printing, design and marketing in Newbury Berkshire](https://news.appleprint.co.uk/blog/news/5-tips-for-a-successful-webinar)

 Written by [APPLE PRINT AND CREATIVE](https://news.appleprint.co.uk/blog/author/apple-print-and-creative) | Aug 19, 2020 11:00:00 PM

# 5 tips for a successful webinar

​The average human attention span is… not long. We’d check how long, but our attention span isn’t long enough to look.​We all know by now that trying to hold a virtual audience’s attention is no mean feat, so here’s 5 quick tips to keep your attendees’ attention whilst presenting on your next webinar!  
​

**1. Practice makes perfect  
​** Your presenting skills will no doubt grow with practice as you learn from each webinar experience.

- Run a rehearsal at least 24-48 hours prior to allow time for any last-minute fixes.
- Why not invite a trusted colleague to offer constructive feedback? Or record your session and see for your yourself

**2. Consider *their* goals  
​**Deliver content that appeals to what *they* want and need to keep your audience present and engaged.

- Try to avoid shaping your content around yours/your brand’s needs.
- Try to avoid opening with a sales pitch.
- Consider the right angle that is appropriate to present your content from.​​

**3. Mix it up  
​**Keep your audience on their toes by varying the content styles throughout your webinars.

- Use your interactive options - Q&As and polls.
- Make visually engaging presentations with image heavy slides and embedded video.
- Go light on the text– use your audio to deliver the majority of the content and use your visual slides to supplement this instead.

**4. Show your personality!  
​**You may not be able to see them, but they can still see you! Show the personality and energy you would bring to an in-person event!

- Smile! Of course everyone would like to see you enjoying yourself! And this can carry in your voice, helping you sound happy and engaged.
- Use cue cards or take cues from the presentation rather than reading from a script, to help give a more natural and conversational delivery.
- It’s not a race – take your time, be present with your audience, use humour, embrace silences and pauses (they’re not as long as they seem) and relax in to it.

**5. Add some comic relief**  
Infuse your content with lighter segments to break up the content and keep it fun!

- Why shy away from virtual fatigue? It’s not a secret, we all know it happens, you can make light of it with your audience and acknowledge you’ll be doing your best to combat it!
- Add some humour in to your presentation - throw in some puns, memes, dad jokes – wouldn’t you enjoy that if you were in the audience?!
- Maybe open segments with an interesting/surprising fact (on or off topic!) or a joke.
- Make it interactive with the chats and polls! Why not make them a bit silly with some funny opinion polls or quiz questions?!

​What good are lessons if you can't share them? Give a shout to our Events Team for some webinar guidance - [c](mailto:info@appleprintmarketing.co.uk)[aitlin.venedam@appleprint.co.uk](mailto:aitlin.venedam@appleprint.co.uk)

And while we're at it, feel free to download our *[**Virtual Events Checklist**](https://news.appleprint.co.uk/hubfs/APC%20Blogs/ap_c_virtual_events_checklist_2.pdf)  *to share with your presenters and panellists to be sure your events get off on the right foot.

AUTHOR:  CAITLIN V.   
DATE:  20TH AUGUST 2020

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