Social Media: The AP&C Way
It's Tuesday and you're working from home (yay!). That means Nigel won't be distracting you with this week's thrilling instalment of "Weekend Tales from My Garden" (spoiler alert: he still hasn't figured out how to get rid of those pesky moles). That means you've got plenty of time to conquer your social media, once and for all.
#1: Go down the social rabbit-hole!
Go ahead down that distracting road! You know the one.
It's somewhere between the baby otter videos and the Pinterest thread of DIY shelves for the 4-bedroom house you totally don't own (yet..)
Here is your chance to redeem yourself!
Scroll through the pages of favourite hashtags, similar brands, competitors and influencers, taking note of trends and commonalities.
#2: Schedule 1 month of posts
Set up an excel spreadsheet to map out 30 days of posts to be scheduled. Be sure to account for any holidays and consider labelling certain days of the week with their own themes. Themes like "Monday Motivation" or "Fun Fact Friday" are great for weekly inspiration.
#3: Define your brand guidelines
Visual consistency is key to social media! Defining your logo, colour palette and signature font are small details which, when used consistently, make a big impact!
#4: Create a cache of post-worthy images
Round up photos of your projects, photos with happy customers, team headshots, and create a few simple social templates into one convenient place. Pick and post as needed!
#5: Blog, blog, blog
Not to be confused with "blah blah blah". No! Blogs are not just for crazy cat ladies. They're a great way to touch base with your audience in a casual and more conversational tone. Make company announcements, tell a few jokes, give a few tips and tricks of the trade...you name it!
If you're interested in your topic, your audience will be too.